They told you it was all in your head.
You know it isn't.
The whole message in three minutes
Living with a disease generates massive amounts of lived experience data. Help us turn that into Patient Intelligence.
We're a bunch of patients, family members and researchers who created our own solution to collect and organise Lived Experience.
Created out of necessity
This came out of the frustration from noticing and knowing a lot about life with a rare disease (in our case Spinocerebellar Ataxia), but having nowhere to put all that knowledge. Frustration from being dismissed or disbelieved. Frustration from not having your disease experience documented so you could recall and present it to someone later. Frustration from the lack of infrastructure to share your experiences with others.
Besides using pen and paper (which in itself is hard when you have ataxia), all existing options were either too complicated to use, or intended for collecting confusing researcher-defined data points during limited study projects only.
Neither of them offered the flexibility and ease-of-use we needed.
The solution we built
So we built our own tool. A digital friend who:
asks how your day has been
listens to your worries and aspirations
shows you patterns in your observations
helps you come prepared to your next doctor's appointment, and
finds relevant stories from others in the same situation.
Everything you tell it is under absolute confidence. Only if and when you want, you decide what to share with your loved ones, with your care team, with the patient community, or - in aggregated and de-indentified form only - with researchers.
The results of using it amazed us. Not only did the tool give us insights, confidence and agency to take a more active part in our own care, but talking to this digital friend was actually fun and therapeutic in itself.
Amazing feedback
The interest and response we got from everyone we showed it to was overwhelming. That's when we realised we were not alone in having felt the same frustration. Patients, family members, clinicians, patient advocates, researchers and even health care officials told us about their own struggles with these challenges, and asked us about using the solution themselves.
That encouraged us to start this initiative to take the working prototype we built for ourselves all the way to a professional solution that can be used by everyone.
The Wimly project
We are now building Wimly - the first entirely patient-focused tool to empower patients to become confident experts on their own condition and resourceful participants in their own care. We call it Patient Intelligence.
This is what we have set out to do:
Engage patients and their families in both the funding and the governance of Wimly to make sure we always keep the right focus and are independent from commercial interests
Build Wimly for - and together with - a global audience of patients and their families to make sure we build things that are relevant and useful for this group of people
Recruit and work with a panel of carefully selected clinicians, researchers and experts to make sure Wimly is built on a solid scientific foundation and has clinical applicability
Empowering patients, not slamming healthcare
This is not critique towards doctors, hospitals or researchers. They all do fantastic work.
Instead, we focus on what we as patients, family members and caregivers can do with the knowledge we already have about living with disease. The knowledge we gather every single day by just existing. That knowledge has had nowhere to go. Until now.
Wimly is a patient-led initiative to fix a broken system and to put missing infrastructure in place. Better support for collecting, organising and making lived experience useful could potentially improve care and quality-of-life for thousands of patients and their families all over the world.
An invitation to you
We're calling out to people who believe this is a missing piece in today's healthcare system, and who want to do something about it. People who think patients and their families should have a stronger voice and more control over their situation. People who think this should be funded, owned, and controlled by patients themselves, so that no commercial interests blur the right way forward.
Welcome to step in and help us do this right.
52% of patients say their symptoms at some time has been ignored, dismissed, or not believed.
When you're already fragile, that's not helpful.
Sitting in the waiting room, you tried to fit six months of your life into the ten minutes you were about to get with your doctor.
Most of it was gone when you stepped into the meeting.
You were the first to notice it. The word that wouldn't come, the energy gone by mid-afternoon. You wrote it on the back of an envelope so it wouldn't slip away.
You never saw that envelope again.
You sat there and listened to the treatment plan for your condition. No one had asked about the job, the house, the child you were also caring for, the body functions you were most afraid of losing.
The plan was medically reasonable. It fit someone else's life almost exactly.
From your perspective as a partner it felt like your husband was slowly but steadily getting worse. You said it out loud at his latest doctor's appointment.
But no one wrote it down.
You described it precisely. The change in how your legs felt going down stairs, the way it had been happening for six weeks. The doctor typed something while you were talking. When he looked up, he said it was probably stress.
You drove home thinking: maybe it is?
You figured out a way of managing the mornings. Something practical, earned through months of trial and failure. You told your sister. You told a friend. Then you moved on.
You often wonder how many people are still trying to figure out the same thing.
They handed you a leaflet on the way out. It covered the condition clearly. None of it said anything about how to explain this to your children. Or whether you could still do your job. Or what to do when the fear come at 3am.
Those parts, apparently, were yours to figure out.
The letter to your employer had been half-written for two months. On the days you had the words for it, you didn't have the energy. On the days you had the energy, you couldn't find the words.
So it just sat in your drafts. The situation it was supposed to address kept getting harder.
Every day you were living with something that researchers were trying to understand. You knew things about it they couldn't observe in a clinic. There was nowhere to put that knowledge.
So it stayed in your head.
The challenges of being a patient
Living with a condition means navigating a system that wasn't built for you.
Patients and families hit the same walls, over and over — at appointments, at home, at work, with the people they love. Each one is exhausting on its own.
Your account is the thing they doubt
You came in with something specific — a symptom you could describe precisely, a change you were sure of. Within the first fifteen seconds you were interrupted, and the conversation moved to an explanation you didn't recognise: stress, anxiety, getting older, doing too much.
This is the most common grievance in all of healthcare. In one large survey, 52% of people said their symptoms had been ignored, dismissed, or not believed. It lands hardest on women, on people of colour, and on anyone whose condition doesn't show up cleanly on a scan.
And it doesn't only sting. Being disbelieved lengthens everything that follows — in one study of endometriosis, patients who were dismissed waited nine years for a diagnosis instead of four and a half. Once your own account is treated as unreliable, every other wall gets higher: you escalate later, you're taken less seriously next time, and you start leaving things out, because last time saying them changed nothing.
A diagnosis, not a person
The appointment is about your condition. It is almost never about your life — your job, the stairs in your house, the person you also care for, the thing you're most afraid of losing. So the plan you leave with is built for a diagnosis rather than for you, and it quietly doesn't fit. You don't argue. You just don't follow it.
You're not imagining this. Seven in ten patients say they were less involved in decisions about their care than they wanted to be, and more than two-thirds say they were treated as a disease rather than a whole person.
What goes missing is the part only you can see: how the condition actually lands in your particular life, and what a plan would need to account for to be one you could keep. No one asks, so it never reaches the record — and the next decision gets made without it too.
Twice a year is not enough
You see your specialist once or twice a year. In between, life with the condition continues. Symptoms shift. Patterns change. Something new appears and then fades. You try a small change that seems to help — and wonder whether anyone else has found the same thing.
All of that knowledge exists only in your head, in scattered notes, in conversations with the people who love you. It doesn't reach your care team. It doesn't reach researchers. And when you finally sit in the consultation room — tired, maybe anxious — you struggle to recall the details that would have made the difference.
The result: clinicians try to reconstruct months of disease progression from the few bits and pieces you manage to remember under pressure, in a twenty-minute appointment. You — who know more about living with your condition than anyone else in the room — leave with the sense that you didn't get to tell the whole story.
Years without a name
For many people, the hardest years come before there's even a name. A rare disease takes, on average, five years or more to diagnose, across seven or more specialists — and many patients are told something wrong at least once along the way.
Someone five years into that — seen by specialist after specialist, handed incorrect answers, still not knowing what is wrong — needs structured support as much as anyone with a confirmed diagnosis. A way to organise a medical timeline so the next specialist doesn't start from scratch. People who understand what living in uncertainty is actually like. Help preparing the right questions for the right appointment.
Instead, they fall into a gap: too undiagnosed for any condition-specific tool, too rare for the general ones, and too worn down by the search to build their own system from nothing.
Knowing what to do, with no way to do it
Living with a condition means noticing things constantly and being able to act on them almost never. You know a form needs filing. A letter to your employer needs writing. A referral needs requesting. A message to your care team needs composing. A change at home needs sorting out.
But you are also managing fatigue, a heavy mental load, and on the harder days a body that makes every administrative task more difficult than it should be. So the observation sits in your head. The letter doesn't get written. The application misses its window. The message waits until the next appointment — by which time you've forgotten why it mattered.
The gap between knowing what needs doing and having the capacity to do it is where agency goes to die. Over time it wears down more than outcomes: you stop seeing yourself as someone whose observations have value, and start seeing yourself as someone things happen to.
The caregiver no one writes down
The caregiver is often the first to notice the small change — a word that comes less easily, energy that fades earlier, a mood that has shifted over weeks. They manage the medication schedule, the forms, the appointments, the adjustments at home. And almost none of what they know exists anywhere in the clinical or research record.
They carry the work of watching with no structured outlet, no professional acknowledgement, and no support built for their point of view. Caregiving generates its own expertise — about patterns, about coordination, about what actually works day to day — that the system was never set up to receive. So it treats the person who knows the patient best as though they weren't there.
The community that never forms
Every day, families navigate the same practical questions — the ones you know intimately if a condition has touched your life.
Daily life & function
How do I manage the days when symptoms are worse than usual? · When is it time to ask for help, or for equipment that would make things easier? · How do I keep doing the things that matter to me as the condition changes?
Caregiving & family
How do I talk to my children about what's happening? · How do I support someone without taking over? · When is it time to bring in outside help? · How do caregivers avoid burning out?
Energy & fatigue
How do I plan around energy I can't predict? · How can I tell whether things are genuinely worse, or just fluctuating? · What routines have helped other people avoid burnout?
Clinical & self-observation
What should I be keeping track of between appointments? · How do I make the most of a short specialist visit? · How do I know if a change is meaningful or just normal variation?
Somewhere, another family has already faced every one of those questions. Worked things out through trial, error, and necessity. Arrived at answers that hold. But there's no way to find them — because that knowledge lives inside one person's experience, invisible to everyone else.
The practical insight that would save a newly diagnosed family months of hard learning is out there. Patient organisations know it exists in their community. But no one has built a way to capture it, organise it, and put it in front of the next person who needs it.
The evidence that evaporates
You are generating research-grade information every single day. You just don't know it — and neither does anyone in a position to use it.
The symptom that follows exertion by two days, not one. The change that's worse in the afternoon and clearer by morning — and the fact that the pattern has shifted since last year. The side effect that lasted three weeks and then resolved. These aren't casual impressions. They're precise, repeatable, detailed observations — more granular than anything a clinical assessment captures in half an hour, and more continuous than any study questionnaire handed out once a year.
Across a whole community of patients, observations like these are one of the largest untapped sources of real-world evidence there is. Almost none of it reaches researchers. It evaporates — in memory, in scattered notes, in conversations no one records.
The distance between your daily experience and useful science is smaller than it looks. What's missing isn't willingness. It's a way in.
The scale of the problem
None of this is rare. It's the ordinary experience of being a patient.
of patients say their symptoms are ignored, dismissed, or not believed when seeking care. (MITRE-Harris Poll, 2022)
average time to a rare disease diagnosis, across 7+ specialists.
days a year in which no clinician is watching. The appointment captures the visit; everything between is invisible.
of people with a chronic illness don't take their medication as prescribed — about $100 billion a year in the US. (WHO, 2003)
of Europeans have limited health literacy: nearly one in two can't act on the health information they're given. (HLS-EU, 2015)
contributed every year by unpaid family caregivers in the US alone — invisible to the system they hold up.
Tired of being dismissed?
Make sure your voice is heard.
Become one of the pioneers who helped change a broken system. Who didn't wait for permission to speak. Who decided it was time to step in and set things right.
What people say
Voices from patients, families, clinicians, researchers, and health leaders.
You keep thinking you should have remembered more, kept better track, pushed harder.
But none of that was ever yours to carry. You just didn't have the right tools for it.
There's another way
The gap isn't a mystery. It's a design failure — and it has a fix.
You were never the problem. And what happened in that appointment wasn't bad luck or the wrong doctor. It was the predictable result of a system built without a place for what patients actually know. Here's why the problem exists, why it's never been solved before, and why it can be now:
Healthcare was never built to hear patients between appointments.
It was built around the visit — the few minutes a clinician have for you. Everything in the other 363 days has nowhere to go and no one to receive it. That's not a failing of individual doctors or patients; it's a gap in the infrastructure itself.
What patients know is data, not anecdote.
The patterns you live every day are precise, continuous, and specific in ways a clinic visit can't capture. You deserve an infrastructure that finally holds that knowledge in a usable form — organised, owned by you, shareable on your terms. That's what we mean by patient intelligence.
No one with the means to build this had a reason to.
Investors want data they can monetise; pharma wants outcomes that sell drugs; health systems build for billing. A tool that puts patients in control of their own intelligence serves none of those agendas — which is exactly why it's never been built. It has to come from the people it's for.
It's buildable now in a way it wasn't five years ago.
The technology to capture a person's experience in their own words — not forms, not numbers — and turn it into structured, shareable intelligence has only just arrived. The need was always there; the means weren't. Now they are, and the only question is: who builds it, and for whom.
The people who fund this decide whether it gets built at all.
There's no venture round coming and no institution waiting in the wings. Whether this exists for the next family who needs it depends on the people who step in now. That's what a founding supporter is — not a customer, but one of the reasons the thing exists.
There's another way
We are building Wimly: a tool to hold what you know and help you act on it when it matters most.
Lead the way to change by stepping in as a Founding Family member.
Our mission:
Making sure the value of your lived experience is acknowledged
Think about what you actually know. Not what's in your file — what's in your head. Which mornings are worse, and why. The thing that helped when nothing else did. The early sign that something's about to shift, the one you can feel a week before anyone could measure it. Years of this, gathered the hard way, by living it. That knowledge is precise, it's specific to you, and there is no one else in the world who holds it.
For as long as there's been medicine, that knowledge has been treated as background noise — anecdote, not evidence; a feeling, not a fact. But the problem was never that it lacks value. A clinician would give a great deal for a clear record of it. A researcher would build a study around it. The next person with your diagnosis would change their year if they could read it. The problem is that it has never had anywhere to live — no structure to hold it, no form it could travel in, no way to reach the people it could help. So it stays where it is, in one person's memory, and goes no further.
We think that's backwards. What you know from living with a condition isn't a side effect of being ill. It's an asset — one of the most valuable and least used resources in all of healthcare. And it has a place it belongs: in your own hands first, then, only if you choose, with your care team, your community, and the science that needs it.
Wimly is being built to be that place. Not to extract what you know, and not to store it and give nothing back — but to turn it into something you own and can use: a record that makes you clearer to yourself, steadier in the appointment, and, if you want, useful to everyone coming up the road behind you. Your experience was always worth something. Wimly is the infrastructure that finally treats it that way.
Putting your Lived Experience to use
What Wimly will do for you
A place where your experience actually matters
The things you learn day-to-day stay locked in your own head. Wimly gives you a place to record what you notice, try, and learn — so your experience doesn't disappear into the void.
A way to make sense of your own journey
Chronic conditions unfold slowly and unpredictably. Wimly helps you organise your observations so you can see your own story more clearly — not scattered memories, but a structured record of your experience.
Better conversations with your doctor
Appointments are short. Wimly helps you capture questions, patterns, and observations so you can walk in feeling prepared — and feeling heard.
You don't have to reinvent everything alone
Through Wimly's knowledge library, you can read how others have adapted their routines, homes, or daily lives — as real experiences from people who understand what you're going through.
Your hard-earned knowledge won't be lost
Wimly gives you a place to preserve what you've learned — so what you discovered through your own experience can help the next person who receives the same diagnosis.
A sense of agency in a situation that often feels powerless
Wimly doesn't promise cures, but gives you practical tools to stay engaged with your own journey — documenting, planning, and participating in a community that is actively learning together.
A way to contribute to research without being in a trial
Clinical trials are rare and not everyone can participate. Through Wimly, your anonymised observations can contribute to a broader understanding of how people actually live with your condition.
Evidence when the system asks you to prove what you live every day
Benefit applications, insurance claims, employer conversations — they all ask for the kind of structured documentation most people never kept. Wimly builds that record as you go.
A community built on experience, not just encouragement
Wimly collects real experiences from people who have walked this path — how they adapted, what they noticed, what surprised them. Not just moral support. Shared practical intelligence.
The chance to leave something meaningful behind
By contributing your observations and experiences, you help build a resource that may guide future patients, caregivers, and researchers. Your experience can make the road clearer for someone who comes after you.
You don't have to figure everything out alone
Caregivers often end up solving problems no one prepared them for. Wimly helps you see how other families have navigated similar situations, so you're not inventing every solution from scratch.
A place to organise the details that matter
Caregiving involves a lot of moving parts — appointments, observations, symptom changes, questions for doctors. Wimly gives you tools to keep those details organised.
Better conversations with clinicians
Caregivers often notice changes before anyone else does. Wimly helps you capture what you're seeing so you can bring structured information to medical visits and feel confident your voice is heard.
Insight from other families who have been there
No handbook fully prepares you for supporting someone through a chronic or rare condition. Through the knowledge library, you can learn from caregivers who have already navigated similar challenges.
A way to reduce the feeling of isolation
Caregiving can feel lonely, especially with a rare condition that many people have never heard of. Wimly connects you to a wider community who understand the reality.
Your observations acknowledged as clinically important
Most health systems focus primarily on the patient. Wimly acknowledges caregivers as essential partners and provides tools designed with their perspective in mind.
A place to capture your family's journey
Caregiving is a deeply personal journey that often goes undocumented. Wimly allows you to record what your family experiences — the challenges, adaptations, and lessons learned.
A way to turn hard experiences into something useful
Many caregivers learn difficult lessons the hard way. By sharing those lessons in Wimly, the knowledge gained through your experience can help other families avoid the same struggles.
Documentation that supports benefit applications and formal claims
The system asks you to prove what you have been observing for years. Wimly builds that record continuously so it is there when the form demands it.
The knowledge that you're helping build something bigger
By contributing your observations and experiences, you help build a shared resource that may guide other families and support future research.
The problem was never that patients lack knowledge, strategies, or answers.
It's that no one built a way to organise what they already know, help them act on it, connect it to their care team, and make it findable for the next person who needs it.
Be part of the solution
Help us build what patients and families deserve.
Right now, patients and families around the world are held back from getting optimal care because they don't have the tools that help them be heard. Together, we can change that.
The platform
Introducing Wimly — Patient Intelligence
Wimly is not just a symptom checker, a forum, and a health diary. It's the tool that helps patients and their families easily organise what they already know, help them act on it, connect it to their care team, and make it findable for the next person who needs it.
Using your mobile phone, tablet or desktop computer, you have a short, natural-language conversation with Wimly whenever you have something on your mind about your lived experience with disease. It can be a daily, three-minute chat about your how your day was, a random question about how others in your situation are handling things, or just a quick 10-second note about something you suddenly noticed.
There are no forms to fill in or scales to measure your symptoms by. And no requirements or expectations of how often or how much you engage. That's entirely up to you.
Wimly is like a good friend who is a good listener, very good at mirroring back what you say, helping you reflect deeper if you want and to see things from new perspectives. The essentials of what you talk about gets noted and kept safe for later.
The observations you build up over time are used to help you understand yourself and your disease experience better. They are also used to help you build agency and interact better with your surroundings. This is what we call Patient Intelligence.
Here's what Wimly gives patients and families:
Personal observation record
A structured, longitudinal record of your daily experience, organised by domain, searchable over time, and always yours to control.
Life-navigation tools (Pathways)
Structured pathways for specific situations: preparing for visits, workplace disclosure, home adaptations, care transitions.
Community-documented strategies
A searchable library of lived-experience approaches, organised by domain, stage, and situation. Not a forum. Structured intelligence.
Clinical visit preparation
An automatically assembled consultation package, so you arrive with the full picture ready — not reconstructed from memory under pressure.
Continuous care connection
Structured check-ins, a secure message channel, and attention flags that keep your care team informed between appointments — without burdening them.
Hands-on help with daily tasks
Draft letters, prepare benefit applications, compose messages to your care team — act on what you notice within the same session.
Caregiver parallel record
Caregivers get their own structured space to document observations, track their wellbeing, and contribute to shared planning.
Research participation pathway
With your explicit, revocable consent, your structured observations can contribute to a research dataset that doesn't currently exist anywhere else.
The Founding Family
The people who helped create Wimly before it was released to the rest of the world
The Founding Family is the group of people who stepped in before Wimly existed at scale. Not customers. Not subscribers. Not investors. The people who decided that patients, families, and caregivers deserved better infrastructure for what they know — and helped build it.
As a member of the Founding Family, you hold a permanent place in the founding community. You receive lifetime access to the founding community spaces and activities we create. You are invited to help shape priorities, features, and direction as the platform develops. You have a voice in the governance structures we are establishing for the community. And you share in the story of building something designed to outlast all of us.
Lifetime free access to the Founding Family version of Wimly — the tier that sits between the free tier and the premium paid subscription, with features and benefits exclusive to the people who were here at the beginning. This tier closes when the foundation campaign closes. It is yours for life, at no cost.
Step in as a Founding Family member
Make sure your voice is heard.
Become one of the heroes that helped change a broken system. The people who didn't wait for permission to speak. The people who decided it was time to step in and set things right.
What your support funds
Every donation helps turn a working prototype into a fully-fledged platform.
Wimly exists today as a prototype — built by one patient, for his own condition, to solve a problem no one else had built a solution for. What your donation funds is the investment needed to turn that into something professionally built, independently sustained, and available to everyone: the technical development of a platform-grade product, the clinical and expert review that makes it something healthcare systems will trust and engage with, and the organisation needed to run it properly for the long term.
That investment delivers four things:
The tools that help people organise what they know
The ability to capture observations, recognise patterns, prepare for appointments, and build a structured record of lived experience that doesn't disappear between clinical encounters.
The infrastructure that keeps patients in control
A patient-owned platform where information is organised for the benefit of the people who create it — not extracted, sold, or controlled by outside interests.
The community layer that turns individual experience into shared knowledge
The systems that help patients, families, and caregivers learn from one another and make hard-earned knowledge available to the people who need it next.
The evidence layer that helps lived experience contribute to science
The tools, standards, and governance needed to transform real-world observations into structured evidence that can support research, advocacy, and better understanding of disease.
Make this a reality
Help us build what patients and families deserve.
Building Wimly is a massive undertaking. It requires a lot of effort and resources. Your support will make all the difference.
Why we're asking you
Why ask the community to fund this? Because no one else will — and no one else should.
Venture capital won't fund it: a platform owned by its patients, that won't sell their data, serving people the market has always overlooked, isn't the return investors are chasing. Pharmaceutical companies won't fund it: a platform that puts patients in control of their own intelligence doesn't serve their agenda. The only people with both the motivation and the moral authority to fund this are the people it's for. That's you.
1 · Independence
Wimly is built by a patient. Community funding means no pharmaceutical company, no advertiser, and no outside investor gets to shape what we build or who we build it for. The people who back it are the people it answers to.
2 · You get something back
This is a donation, but not a one-way one. Stepping in makes you part of the Wimly Founding Family: a permanent place among the people who built this, a voice in how it's made, and the founding-member benefits set out below. Above all, you become one of the people who made this improvement for patient agency possible.
Who's behind all this?
Wimly is patient-funded, patient-led, and built to serve the patient community. Meet the team behind it.
Wimly is the brainchild of Håkan Göranson, an SCA3/MJD patient and software engineer based in Sweden. When Håkan couldn't find a solution to his needs as a rare disease patient, he created his own: a tool that helps patients document their daily lived experience and make it useful and shareable.
Wimly is a private undertaking by a group of enthusiasts at the moment, with a planned transformation into a commercial business underway. Wimly is built with a financial model that is structured so that commercial interests never override the interests of the people the platform serves. Every design decision, data policy, and partnership choice is made with the interests of patients, families, and caregivers as the primary constraint.
The platform is in active development. A small founding team is running the project, an active and growing Scientific Advisory Board of clinical and research experts is helping shape it, and patient organisations in the SCA community are committed to piloting.
Learn more about us below.
The core team
Håkan Göranson
Founder and leader of the Wimly initiative
Responsible for product vision, platform architecture, commercial strategy, and stakeholder relationships. Leads the design of Wimly's Patient Intelligence infrastructure and drives the clinical, research, and patient organisation partnership programme.
Serial entrepreneur with thirty years of experience building and leading companies in the ICT sector across Sweden, the UK, France, and Norway. Background in computer science and full-stack software development, product architecture, and AI integration. Founder of The Valfrid Foundation (creating relief resources for SCA patients) and chairman of SCA Network, the Swedish patient support and advocacy organisation for Spinocerebellar Ataxia families.
Malin Göranson
Adviser, family and caregiver perspective
Malin's professional background in family systems and her direct experience of rare disease within the family inform the design of the caregiver layer of the Wimly platform — how it captures what family members and caregivers observe, and how it gives that knowledge somewhere to go.
Social counsellor at Halmstad municipality, where she works with family treatment and young people. Twenty-five years of professional experience in family therapy, youth counselling, and addiction support across several Swedish municipalities. Trained in systemic and interactionist family therapy and feedback-informed treatment at Linnaeus University and the International Center for Clinical Excellence.
Krister Göranson
Adviser, marketing, communications, and PR
Advises on how Wimly presents itself to the public and to institutional partners — the language, positioning, and communications strategy that build trust with clinical, research, and patient organisation audiences.
Communications director and strategic adviser with a career spanning global industry, venue management, and independent consultancy. Former Vice President of Corporate Communications at AB Volvo, where he led global communications. Subsequently CEO of Scandinavium arena in Gothenburg, and founder of the prize-winning communications consultancy 31cc, advising Swedish companies on strategic communications and crisis management.
Scientific Advisory Board
The Wimly Scientific Advisory Board is an active group of independent clinicians, researchers, and scientific experts who advise on the clinical and scientific dimensions of the platform — including data architecture, research methodology, clinical content, and governance. Members are not employees of Wimly. Institutional affiliations listed below are for identification purposes and do not represent institutional endorsement of or partnership with Wimly.
Dr. Christopher Southan
Honorary Professor, University of Edinburgh; TW2Informatics
Honorary Professor at the University of Edinburgh (Deanery of Biomedical Sciences) and independent consultant in bioinformatics and cheminformatics. His background spans pharmaceutical R&D data infrastructure at AstraZeneca, the IUPHAR/BPS Guide to PHARMACOLOGY database at Edinburgh University, and intelligence analysis at Medicines Discovery Catapult; he advises Wimly on research data standards, data quality, and the intersection of patient-generated data with drug discovery infrastructure.
Dr. Maurizio Cundari
Neuropsychologist, PhD, Associate Researcher, Lund University
Licensed Psychologist and Resident Trainee in Neuropsychology. Med. PhD., Associate Researcher at Lund University, where his research focuses on neurocognition in spinocerebellar ataxias and other cerebellar and neurodegenerative conditions, specifically how the cerebellum contributes to cognitive dysfunction beyond its classical role in motor control. Clinically he works at the Neurology Unit of Helsingborg Hospital, with additional experience in neuropsychiatric assessment.
Dr. Anders Rasmussen
Associate Professor in Neurophysiology, Lund University
Associate Professor in Neurophysiology and Senior Lecturer at Lund University, where he leads the Associative Learning research group within Cognitive Science. His research focuses on cerebellar function and motor learning, with a parallel strand of work on cerebellar involvement in ataxias, ADHD, and autism.
"As an academic I've been teaching my students that the future of health research is patient-reported outcomes captured in daily life. It's encouraging to see the infrastructure for that future finally being imagined. The data that patients generate by living their lives is the most valuable dataset nobody's built a system for."
Wait a minute - you must have some questions
You may be wondering whether one individual supporter can really make a difference.
That's a reasonable question.
Wimly does not exist because a large institution decided it should. It exists because a growing number of people believe that lived experience deserves better infrastructure than it has today. Every supporter makes that belief a little harder to ignore. And every donation helps build that missing infrastructure.
You may also be wondering whether we can promise that Wimly will succeed.
We can't.
Building something new always involves uncertainty. There are no guarantees about how quickly it grows, how widely it is adopted, or what obstacles lie ahead. What we can promise is that we will build openly, communicate honestly, and remain accountable to the community that made this possible. As a Founding Family member, you will be along for the ride and have a say in the decisions we make. Your support and engagement is the best predictor of success.
And perhaps you're wondering whether it matters if you personally ever use Wimly.
It doesn't.
Many people who support museums never become artists. Many people who support medical research never develop the condition being studied. Many people contribute because they believe something should exist - because they think it is right. If you believe that patients, families, and caregivers deserve better ways to preserve, organise, and be empowered by what they already know, then your support matters — whether or not you ever use the platform yourself.
The goal is larger than any one person. It is to leave behind infrastructure that helps future patients make sense of what today's patients have already learned, and to provide scientists with the lived experience knowledge they need to make meaningful research progress.
For the hesitating reader
"Is this really for me?"
Here is a simple way to find out. Read through the following and notice whether any of them sound like you:
You believe that people facing a serious diagnosis deserve more than sympathy and a referral to physiotherapy.
You believe that the knowledge earned through years of living with a difficult condition belongs to the whole community — not scattered across the internet in fragments.
You believe that patients and families are experts in their own right, and that their hard-won insight has the power to change lives.
You believe that a newly diagnosed family should be able to find real guidance, real strategies, and real human connection from day one — not after months of desperate searching.
You believe that waiting passively for someone else to solve the problem is not the only option available to you.
You believe that small communities with big determination can build things that institutions never will — because institutions don't feel what we feel.
You believe that a child watching a parent decline deserves better answers than "we're working on it."
You believe that the person who figures out something that helps — a strategy, a workaround, a way of explaining a condition to a confused employer or a frightened child — has an obligation to make sure others can find it.
You believe that no family should have to navigate the years after a diagnosis entirely alone, with no map and no model built from the experience of people who have already been there.
If any of those resonated, you already know the answer.
You're not being asked to become someone different. You're not being asked to adopt a cause that isn't yours. You're being asked to act on values you already hold.
You don't have to be wealthy. You don't have to be an activist. You just have to be someone who, when asked whether patients and their families deserve better — answers yes.
Then this is for you.
There's even more details below if you'd like to keep reading...
What is broken
Why the most useful information in healthcare has never had a home.
What is broken
Why the most useful information in healthcare has never had a home.
Every day, patients and families generate knowledge that the healthcare system was never built to receive. The observations accumulated over yearsof living with a condition: which mornings are worse and why, what the early signs of a deterioration look like, what helped and what didn't, how the disease lands in the particular shape of one person's life — have never had a formal home. No structure exists to hold them. No professional routinely requests them. No pathway exists for them to travel from the person who holds them to the people who could use them. The knowledge exists. The infrastructure to give it form, preserve it, and put it to work has never been built.
This is not a marginal problem. It is the root condition from which most of what patients and families experience as failure flows. The eight walls named above — dismissal, reduction to a diagnosis, the twice-yearly appointment, the diagnostic odyssey, the action gap, the invisible caregiver, the community that never forms, the evidence that evaporates — are not separate, unrelated grievances. They are downstream manifestations of the same structural absence.
When lived experience has no home, it cannot reach the clinician who needs it to make a better decision. It cannot reach the researcher who needs it to understand how a disease actually behaves in the real world. It cannot reach the newly diagnosed family who needs it to know they are not alone, that others have been here, that some of them found ways through. Each of the ten documented failures in patient experience — from the 52% who report their symptoms dismissed, to the near-majority with limited health literacy, to the half-trillion dollars of invisible caregiver labour — reflects, in some form, the cost of that absence.
The appointment is one of the places where this becomes visible. It is short, intermittent, and designed around the clinician's workflow rather than the patient's experience. Everything that happens in the 363 days between visits has nowhere to go. When the patient finally sits down across from their specialist, they are asked to reconstruct months of disease progression from memory, under pressure, in thirty minutes. But the appointment is a symptom, not the cause. The cause is that nothing was built to capture what patients know in the time between.
The consequences compound. A patient whose account is doubted becomes less likely to escalate the next time. A care plan built without the patient's actual life in view is less likely to be followed. Each deficit makes the following encounter harder. Trust erodes. Patients disengage — not because they stopped caring, but because the system repeatedly failed to use what they offered.
The problem was never that patients lack knowledge, strategies, or answers. It's that no one built a way to organise what they already know, help them act on it, connect it to their care team, and make it findable for the next person who needs it.
What Wimly addresses is not any one of these failures in isolation. It is the infrastructure gap that underlies all of them: there has never been a formal, structured, patient-owned place for the knowledge that patients generate. Not because that knowledge lacks value — a clinician would give a great deal for a clear longitudinal record of it, and a researcher could build a study around it — but because no one built the infrastructure from the patient's side. That is what Wimly is for.
How it works
What Wimly actually does, in plain terms: recording in your own words, seeing your patterns, Pathways for the hard practical situations, appointment prep, letters, and a space for family.
How it works
What Wimly actually does, in plain terms: recording in your own words, seeing your patterns, Pathways for the hard practical situations, appointment prep, letters, and a space for family.
Wimly starts with you, alone, in the time between appointments. Not with a form. Not with a scale of one to ten. With a prompt that asks what you noticed — in whatever words you'd use to describe it to someone who knows you well. You write it down or speaks it. Wimly holds it.
Over time, that adds up to something you've never had before: a structured, searchable record of your own experience, organised by domain, spanning months or years. Not a diary — a longitudinal account of how your condition actually behaves in your life, in your words, at the level of detail a clinician can't capture in thirty minutes and a questionnaire can't reach at all.
When a practical situation arises — a difficult conversation with your employer, a home adaptation you've been putting off, a benefit application you don't know how to start — Wimly's Pathways walk you through it. Structured, step-by-step, built from the experience of people who have been in the same situation. Not generic advice. Specific guidance for the specific thing you're facing.
Before an appointment, Wimly assembles what you've recorded into a consultation package — the observations, the questions, the changes since last time — so you walk in with the full picture already prepared. You don't reconstruct from memory under pressure. You arrive knowing what you came to say.
If you need to write a letter, draft a message to your care team, or prepare a document for an insurance claim, Wimly helps you do it in the same session — so the gap between noticing something matters and actually doing something about it closes. The observation doesn't sit in your head waiting for a day when you have the capacity to act. It gets done, now.
Caregivers have their own parallel space — separate from the patient's record, but connected where it matters. What a caregiver notices doesn't disappear into a conversation. It becomes part of a structured account that the care team can actually receive.
And if you choose — with your explicit consent, revocable at any time — your structured observations can contribute to a research dataset that doesn't currently exist anywhere else. Not an abstract donation to science. A precise, specific contribution from someone who knows more about living with this condition than most researchers ever will.
Not a tracker, not a forum
If Wimly sounds a bit like a symptom tracker or a patient forum, here is the difference. It matters.
Not a tracker, not a forum
If Wimly sounds a bit like a symptom tracker or a patient forum, here is the difference. It matters.
If you've tried a symptom tracker before, you already know how it ends. You open it every day for two weeks, then less often, then not at all. The reason is not that you lost motivation. It's that the tool was extractive: it asked you to rate things on a scale, stored the numbers in a database you couldn't meaningfully read, and gave you nothing back. Patient portal adoption sits at around 25% nationally — and in real-world deployments outside clinical trials, closer to 23%. The tools exist. People stop using them. That is a rational response to a tool that takes more than it gives.
Wimly is designed from the opposite premise. Every session returns something in the session in which you contribute — not eventually, not as a future promise, but now. You record what you noticed. Wimly reflects it back to you in structured form: organised, searchable, yours. A pattern you hadn't seen. A question it surfaces for your next appointment. An action you can take today. The immediate return is not a feature — it is the architectural principle that everything else depends on. A platform that earns continued use by being useful does not need to motivate you with streaks, badges, or guilt about missed days.
The interaction is conversational, not clinical. Wimly asks what you noticed — in your own words, at whatever length fits. It listens. It reflects back what you said. It asks the follow-up question that helps you articulate something you felt but hadn't quite found words for yet. Over time it starts to feel less like filling in a form and more like talking to someone who genuinely pays attention — a good listener who happens to also be a precise note-taker, and who quietly helps you think one step further than you would have on your own. On a difficult day, that might be a thirty-second voice note or a single tap. On a day with more in it, it might be a longer reflection. The platform is designed for the worst days as much as the best ones, because what happens on the days you have the least energy is what determines whether you keep going.
When what you've noticed implies something you need to do — a letter to write, a benefit application to file, a message to your care team, a referral to request — Wimly bridges the gap in the same session. You don't close the app and tell yourself you'll deal with it later. You deal with it now, while the observation is fresh and the reason it matters is still clear to you.
Forums fail differently. They are conversation spaces, not knowledge structures. What someone learned three years ago about managing a specific situation lives somewhere in a thread, beneath hundreds of other posts, undated and unsearchable — invisible to the next person who needs it. Wimly's knowledge library is the opposite: organised by functional domain, disease stage, and life situation; designed to surface the right experience to the right person at the right moment. Not a feed. A structured resource that becomes more useful with every contribution.
What Wimly is designed to be is the thing that should have existed from the start: a tool that belongs to you, works on your terms, and earns its place in your life by giving back more than it asks for. Not a data collection instrument dressed up as a patient tool. Not a conversation feed that mistakes activity for knowledge. A structured, patient-owned record of what you know — that grows more valuable the longer you use it, and more useful to everyone around you the more of you contribute to it.
Why this matters
A tool like this gets built once. What stepping in at the start actually means, and what place it gives you.
Why this matters
A tool like this gets built once. What stepping in at the start actually means, and what place it gives you.
Start with what is being lost. Every day, across every country, millions of people living with chronic and rare conditions wake up and begin accumulating knowledge that will not survive the week. Which mornings are harder and why. What the early signal of a bad period looks like. The adaptation that works. The thing that the last three specialists missed because no one asked the right question at the right moment. By the time the next appointment arrives, most of it is gone — compressed under time pressure into a few minutes of reconstructed history that omits more than it includes. This is not an occasional failure. It is the permanent operating condition of healthcare for people with long-term conditions. And it has been that way for as long as there has been medicine.
The cost to individuals is the slow erosion of agency. When your account is repeatedly not recorded, not requested, not used, you stop offering it. You begin to see yourself not as someone whose observations have value but as someone things happen to. That shift — from participant to passive recipient — is not a personality trait. It is the rational adaptation of a person who has learned, through repeated experience, that what they know does not matter to the system. The system teaches this. Then it is surprised when patients disengage.
The cost to families is invisibility made structural. The caregiver who notices the change before anyone else does — who holds the longitudinal picture no clinician has time to construct — contributes over a trillion dollars of unpaid labour annually in the United States alone, and receives no formal acknowledgement that what they observe has clinical value. Their expertise exists nowhere in the record. It evaporates with them.
The cost to communities is intelligence that never compounds. Every year, thousands of newly diagnosed families begin the same search — for guidance, for strategies, for someone who has already navigated the thing they are facing now. Somewhere, another family has already figured it out. But there is no infrastructure for that knowledge to travel. So each family solves the same problems alone, pays the same costs, makes the same avoidable mistakes. The learning never accumulates. The community never becomes more than the sum of its isolated members.
The cost to research is a missing data type that no amount of clinical trial infrastructure can replace. Researchers design studies around the data they can access. What they cannot access is the continuous, ecologically valid, behaviourally rich record of what it is actually like to live with a disease on the days when no clinician is watching — which is to say, almost every day. Without it, trials are built around endpoints that may not reflect what matters most to patients. The science that gets done is the science the available data makes possible, not the science the disease demands.
The cost to society is inefficiency that compounds invisibly. Every specialist who starts from scratch because the previous record didn't follow the patient. Every benefit application that fails because the supporting documentation was never kept. Every hospitalisation that could have been avoided if the pattern had been visible two months earlier. These are not edge cases. They are the routine operating cost of a system that has never built infrastructure to hold what patients know.
Now consider the other direction. A world in which lived experience has infrastructure — in which what patients know is captured, organised, and connected to the people and systems that need it — is not a marginal improvement on the current state. It is a structural shift in the quality of information available at every level of healthcare. Clinicians who arrive at the appointment already holding six months of structured patient observation make different decisions. Researchers who can access continuous, consent-governed, longitudinally rich patient data ask different questions. Newly diagnosed families who can find the hard-won knowledge of people who have been there before them navigate differently from the first week. The compounding effect, across millions of patients and decades, is not small.
None of this requires a cure. None of it requires a new drug, a new clinical pathway, or a change in government policy. It requires infrastructure — a place for what patients know to live, travel, and be used. That infrastructure does not yet exist. Building it is what Wimly is for.
What your contribution builds
A professional-grade technical platform, clinical review, Founding Family infrastructure, and the first disease communities.
What your contribution builds
A professional-grade technical platform, clinical review, Founding Family infrastructure, and the first disease communities.
Wimly exists today as a working prototype — built by one patient, in one condition, to solve a problem he was living. What your donation funds is the investment needed to turn that into something professionally built, independently sustained, and available to everyone who needs it. There are four things that investment goes toward, and none of them is optional.
The professional build.
Turning a prototype into a platform-grade product means a professional engineering team, a proper security architecture, accessibility standards that hold across disabilities and devices, and the operational infrastructure to run reliably at scale for people whose health may depend on it. This is not an incremental improvement on what exists. It is a rebuild to a standard the prototype was never designed to meet — because the prototype was built to prove the concept, and the platform is built to be trusted with years of a person's health data.
The platform being built has four functional areas:
Personal knowledge and action. The conversational interface that captures what you notice in your own words. The longitudinal record that organises it over months and years. The structured Pathways that guide you through specific situations. The agentic layer that turns observations into real-world actions within the same session: letters drafted, applications prepared, messages composed, all with your review and approval before anything is sent.
Clinical connection. The Continuous Care Layer that extends the clinical relationship into the 363 days between appointments: structured async check-ins, a secure message channel, attention flags, and an automatically assembled consultation package that means you arrive at every appointment with the full picture already prepared.
Community intelligence. The structured lived-experience library — organised by functional domain, disease stage, and life situation — that turns what individuals have learned into knowledge the next person can find. Not a forum. A compounding intelligence resource that becomes more valuable with every contribution.
Research pathway. The consent architecture, anonymisation pipelines, and data governance that allows structured patient observations to contribute to a research dataset that does not currently exist anywhere else. With explicit, revocable consent. Under a published Data Trust Covenant.
Clinical and expert review.
A platform that holds health observations and informs clinical conversations carries obligations that a consumer app does not. Every feature that touches the boundary between documentation and advice requires review — by clinicians, by patient advocates, by people with direct lived experience of the conditions Wimly serves. That review is not a one-time gate before launch. It is a continuing process as the platform develops, new communities join, and the evidence base around patient-generated data evolves.
The Founding Family infrastructure.
Building and running the Founding Family is itself a substantial commitment — not a label attached to a donation but a real set of facilities and processes that have to be designed, built, and operated. That means the community spaces where Founding Family members connect with each other and with the team. The governance structures through which members have a genuine voice in how the platform develops. The communication cadence that keeps members informed as the platform is built: honest, regular, and accountable.
The first disease communities.
Wimly is built on a single underlying platform that can be configured for any chronic or rare condition — different terminology, different functional domains, different community knowledge. Each new community requires a configuration process: working with patients, clinicians, and advisors in that condition to build the vocabulary, the Pathways, and the seed knowledge library that makes Wimly genuinely useful from day one. The founding campaign funds the first communities — the ones that prove the model and establish the standard for every community that follows.
These elements are not separable. A professionally built platform without clinical review is not trustworthy. A platform that reaches everyone but launches without community knowledge is not useful from day one. A Founding Family without real infrastructure behind it is a label, not a commitment. The campaign funds all of this because all of it is required — not as stages, but as simultaneous conditions for a platform that is worth building at all.
Where we start and where we go
Why we start with one rare disease, and how the platform extends to hundreds of conditions, common and rare.
Where we start and where we go
Why we start with one rare disease, and how the platform extends to hundreds of conditions, common and rare.
Wimly launches with a single rare disease community. That is a deliberate choice, not a limitation.
Building a platform that is genuinely useful for a specific condition — rather than generically applicable to all of them — requires working directly with patients, caregivers, and clinicians in that condition. It requires building the right vocabulary, the right functional domains, the right Pathways, and the right seed knowledge in the community library. It requires understanding how that condition is actually lived, not how it is described in a clinical summary. Getting that right for one condition creates the model, the process, and the proof that the approach works. It also creates the first community whose members know what a well-built Wimly experience looks like — and who become the benchmark for every community that follows.
The platform is built from the start to expand. Every disease community runs on the same underlying infrastructure, configured for the specific condition — different terminology, different functional domains, different community knowledge, different Pathways. Adding a new community is a configuration exercise, not a product rebuild. The engineering investment made in the founding period builds something that scales to hundreds of conditions without starting over.
The Rare Disease Commons sits alongside the condition-specific communities as a permanent front door for people who don't yet have a diagnosis. A rare disease takes an average of five years to diagnose, across seven or more specialists. The person three years into that journey — who has accumulated an enormous, scattered medical history and still does not know what is wrong — needs structured support now, not after a diagnosis finally arrives. The Commons gives them a structured symptom timeline, appointment preparation tools, a community of people navigating the same uncertainty, and a seamless pathway into the appropriate disease-specific community when a diagnosis is eventually received. Everything they built during the diagnostic odyssey travels with them.
The expansion sequence beyond the founding communities follows a simple principle: where the need is greatest and the community is ready. Patient organisations, clinical networks, and research groups working in specific conditions can work with Wimly to bring their community onto the platform. The founding campaign makes the first communities possible. Every community that follows makes the platform more valuable for all of them — because the architecture that connects observations to research, and experience to the next person who needs it, compounds across conditions as well as within them.
The Wimly Founding Family
Everything about what being part of the circle means: what is real from day one, and what we intend to build.
The Wimly Founding Family
Everything about what being part of the circle means: what is real from day one, and what we intend to build.
A family of heroes
The people who make this real are not standing on the sidelines. They are the ones who step into the gap and build.
When you step in, whatever the amount, you become part of the Wimly Founding Family: the group of people who decided this should exist and made the building of it possible. This is not a customer list and it is not a tier of perks you buy. It is the circle of people who acted while it still took some faith to act.
Here is what being part of that circle means. Some of it is real and concrete from day one. Some of it is what we intend to build for the family as Wimly grows. We have marked which is which, because we would rather under-promise and keep our word than dress up a wish as a guarantee.
What you carry with you
A name for what you are. You are not a donor to a project. You are a Wimly Founder — one of the people who got this off the ground. That is something you can call yourself for as long as Wimly exists.
A permanent place in the Wimly Founding Family. Your name stays on the Founding Family roll for as long as Wimly exists. No tiers, no ranking. Everyone who stepped in early sits in the same circle.
A mark you can show, if you want to. A simple Founding Family mark you can choose to display. Showing it is never required, but it is there if you want to say plainly: this is something I helped build.
The quiet knowledge that you did something good. You helped bring something into the world that did not exist before, for people who needed it and had nothing. That is yours to keep, whether or not anyone else ever knows.
A place in the story of how Wimly began. Wimly started with one patient and the people who got behind him first. When that story is told later, the Founding Family is part of it, not a footnote to it.
A side in a fight worth being on. Wimly exists because the current system undervalues what patients and families actually know and experience every day. Getting behind it puts you on the side of the people who were overlooked.
How you can shape what gets built
A real channel for your ideas. The Founding Family is where the people with energy and opinions gather. If you have ideas about what Wimly should be, or frustrations with the system you want to turn into something useful, this is a place to put them where they can actually go somewhere.
Invitations to help shape the design. We intend to bring the Founding Family into polls, small group conversations, and interviews that influence the real design decisions — not decoration after the fact.
Early looks at new features. As Wimly is built, we intend to open rounds where Founding Family members can try proposed functions and screens before anyone else and tell us what works and what does not. And in the latter case - how you would want it to work instead.
Progress, first-hand and unfiltered. We intend to keep the Founding Family updated through its own channel: honest progress notes, what is going well, what is hard, what comes next — before any of it is public.
A seat at the table, for those who want to carry more. For anyone who steps in at $2,500 or more, there is an open invitation to take a seat on the Wimly Governance Council: a standing group of Founding Family members we intend to consult on the direction Wimly takes, the principles it holds to, and the decisions that matter most. This is not a board seat in the legal sense. It is a real, ongoing voice in how Wimly grows, offered to the people willing to take some responsibility for getting it right.
How you stay close to Wimly as it grows
Free lifetime access to the Wimly Platform - in Founding Family mode. We will provide Founding Family members with a richer way to stay involved, with more room to give feedback and steer the roadmap. Free forever. (The exact specs is still under design and will be finalised together with the Founding Family community).
A yearly gathering of the Family. We intend to bring the Founding Family together once a year — online and in time in person — to mark what has been built, hear what comes next, and be in the same room as the other people who made this happen. (An intention; the form it takes will depend on how the family grows.)
Priority when new things open. New app launches, events, webinars, and presentations: the Founding Family will always be first in line and warmly invited.
A way to grow the Family, if you want to. If you would like to bring others in, we intend to give you a simple personal invite to share.
A standing invitation to represent Wimly where you live. If you want to be a voice for this in your own community, there will be room to step up as a local Wimly ambassador. The door is open to anyone in the Founding Family who wants it.
None of the above asks you to buy anything. You are not purchasing a package of benefits. You are joining a group of people, and these are the ways we intend to keep that group close, useful, and proud of what they started. Where something is still an intention, we have said so on purpose. We would rather you trust us than be dazzled by us.
Step in, and take your place in the Founding Family.
Our promise on your data
One rule that does not change: the person owns their own record. Exactly how Wimly treats health information.
Our promise on your data
One rule that does not change: the person owns their own record. Exactly how Wimly treats health information.
One rule governs everything Wimly does with your health information, and it does not change: you own your record. Wimly holds a licence to process it — to organise it, structure it, and make it useful to you. That licence is granted by you, scoped by you, and revocable by you. It is not transferred, not sold, and not repurposed beyond what you have explicitly consented to.
This is not a privacy policy written to satisfy a regulator and never read again. It is an architectural commitment — meaning it is built into how the platform works, not asserted in a document that could be quietly revised.
What you can always do.
You can export your complete record at any time, in full, in a portable format. You can delete it — and deletion propagates to every storage layer within thirty days, with confirmation provided. You can see who has accessed your record: every access event is logged, including which named clinician, which researcher, or which external system accessed what, when, and under which consent scope.
How consent works.
Consent is not a checkbox ticked once during sign-up and then set aside. It is a routing constraint applied at the moment your data enters the system — before it reaches any analytical layer, any research pathway, or any external interface. Data with no consent attached goes nowhere. Data with limited consent goes only as far as that consent permits.
Sharing with your care team is always patient-initiated. Data flows from you to your clinical team only when you initiate it or consent to a scheduled check-in. It never flows the other way — clinician actions never feed back into your personal record as clinical guidance.
Sharing with researchers requires a separate, explicit consent scope — distinct from the consent you give for your own use of the platform. It is additive, not assumed. And it is revocable at any time, with revocation propagating immediately to every system that holds access.
How your data is protected when it contributes to research.
Before any observation reaches a research or analytical pathway, it passes through a de-identification pipeline: direct identifiers stripped, pseudonymised research IDs assigned, k-anonymity checks run against combinations of fields that could re-identify you indirectly. The mapping between your identity and your pseudonymised research record is held in a separately encrypted, access-restricted vault — never co-located with the analytical data itself.
Any system that accesses Wimly's research intelligence — including AI systems through the platform's research interface — receives aggregated, anonymised outputs, not individual records. No raw data is cached outside Wimly's systems. Every query is logged, consent-scoped, and auditable.
What Wimly will never do.
Wimly will never sell your data. It will never allow an advertiser, a pharmaceutical company, or any outside interest to access your record for commercial purposes outside a published, consent-governed research framework. It will never use your data to make clinical recommendations — interpreting what your observations mean, predicting how your condition will progress, or ranking interventions for you. Those decisions belong to your clinical team. Wimly's role is to give them better information to make them with.
The platform was built by a patient who understood, from the inside, what it means to hand your health information to a system and trust it not to be used against you. That is not a marketing statement. It is the reason the architecture was built the way it was.
Questions, answered directly
Donation or purchase? When does it launch? What happens if the goal is not reached? Is it tax deductible?
Questions, answered directly
Donation or purchase? When does it launch? What happens if the goal is not reached? Is it tax deductible?
This is a donation or a purchase — which is it?
It is a donation. You are not buying a product, a subscription, or a guaranteed set of deliverables. You are contributing to the building of something that does not yet fully exist, because you believe it should. The Founding Family membership and the lifetime tier access are what Wimly intends to give every person who steps in — but they are not the thing you are purchasing, because this is not a transaction. It is a commitment, on both sides.
When does Wimly launch?
The core platform is in active development. The founding campaign funds the professional build that takes the working prototype to a platform-grade product. We will communicate timelines honestly with the Founding Family through a dedicated channel as the build progresses — including when things take longer than expected. We would rather give you an honest account of where we are than a launch date we are not certain we can keep.
However, Wimly is already in use by real users in small-scale pilot settings, so getting to launch is mostly a matter of making sure we have the right capacity to scale and can provide professional support and operational services. We intend to launch Wimly to the general public one small feature set at a time according to a prioritised roadmap. This way, we can launch early and then update frequently in an iterative manner.
What happens if the funding goal is not reached?
Community backing gets Wimly to launch. After that, the platform sustains itself through a combination of subscription revenue, institutional research partnerships, and clinical collaborations — revenue streams that grow as the community grows. The founding campaign is the bridge that gets us there. If the campaign falls short of its goal, we will be transparent with the Founding Family about what that means for the build plan and timeline, and we will not proceed with commitments we cannot keep.
Is my contribution tax deductible?
Tax deductibility varies by jurisdiction and individual circumstance. We will provide documentation of your contribution on request. Please consult your local tax advisor for guidance on whether this type of donation is deductible in your country.
There are already patient forums and Facebook groups. Why build this?
Forums are conversation spaces. They are valuable for emotional support and connection, but they are not designed to organise knowledge. What someone learned three years ago about managing a specific situation exists somewhere in a thread, buried and unsearchable — invisible to the next person who needs it. Wimly's focus is different: structuring lived experience so it can be found, used, and built upon. The goal is not to replace community conversation. It is to turn scattered experience into organised knowledge that actually reaches the people who need it.
Who decides what goes into the platform?
Content on Wimly sits in several layers. Personal observations are always clearly labelled as individual accounts — they belong to the person who provided them and are never editorially shaped. Structured tools, guides, and community knowledge are developed through a transparent process involving patients, caregivers, and clinical and expert advisors. The Founding Family has a direct voice in what gets prioritised and built.
How do you make sure the information is safe?
Wimly does not provide medical advice or clinical recommendations. The platform captures and organises a patient's own observations and presents them clearly as personal accounts — never as clinical findings, diagnoses, or treatment guidance. Every feature that touches the boundary between documentation and advice is reviewed by clinicians and patient advocates before it reaches users. The platform's role is to help patients structure what they know so they can have better conversations with their clinical team — not to replace those conversations or substitute for professional care.
Can I get a refund if I change my mind?
Within thirty days of your donation, a full refund is available with no questions asked. After thirty days, funds are committed to project expenses — but we will work with you on individual circumstances. We want the Founding Family to be made up of people who are fully on board.
Governance and independence
How community funding keeps Wimly answerable to patients, and how the governance structures make that real.
Governance and independence
How community funding keeps Wimly answerable to patients, and how the governance structures make that real.
The independence argument is made briefly on the page above: venture capital won't fund a platform that puts patients in control of their own intelligence, and pharmaceutical companies won't fund one that doesn't serve their agenda. Community funding is not just an idealistic alternative — it is the only funding model that keeps the platform answerable to the people it serves. This is what that means in practice.
Why ownership structure matters.
Wimly is a commercial company, not a charity or a nonprofit. That is a deliberate choice: building and sustaining professional-grade software at scale requires a commercial entity with long-term revenue. The question is not whether Wimly is commercial — it is who it is commercial for. A venture-backed company is commercial for its investors. A pharma-funded platform is commercial for its funder. A community-funded platform is commercial for its users — because the community that funds it is the community it answers to, and its long-term revenue depends on being genuinely useful to the people it serves rather than to outside interests.
What independence rules out.
Wimly will not sell patient data. It will not accept advertising. It will not allow a pharmaceutical company, an insurer, or any outside interest to shape what gets built, what gets prioritised, or what gets measured — outside a published, consent-governed research framework that patients control. These are not aspirations. They are constraints built into the governance.
How governance works.
Founding Family members have a voice in how the platform develops — not as a courtesy, but as a structural feature. All members participate in the community advisory layer: polls, conversations, and feedback rounds that influence real decisions about priorities, features, and direction.
Members who step in at the Governance Council level ($2,500 or above) hold a seat on the Wimly Governance Council — a standing group with a defined remit, a scheduled meeting cadence, and a direct relationship with the founding team. The Council is consulted on the direction Wimly takes, the principles it holds to, and the decisions that matter most. It is not a board seat in the legal sense and does not come with ownership or control liabilities. It is a real, ongoing voice in how Wimly grows, offered to the people willing to take some responsibility for getting it right.
Why this is rare.
Most digital health platforms describe themselves as patient-centred. Very few are structurally accountable to patients. The difference is whether the people who use the platform have any formal mechanism to hold it to its stated values — or whether those values are simply asserted by the people who built it and can be quietly revised as commercial pressures accumulate. Wimly's governance model is an attempt to make the accountability real, not rhetorical.
For the person who is still hesitating
Four reflections on the doubts that are hardest to say out loud.
For the person who is still hesitating
Four reflections on the doubts that are hardest to say out loud.
For the person who feels their contribution is too small to matter.
You've probably talked yourself out of it already. Told yourself the amount you can give won't make a difference. That people with more money, more connections, more time should be the ones stepping forward. That you'll wait and see if it gets momentum first.
Here is what we want you to hear: the person who contributed before you thought exactly the same thing. And the person before them.
Every initiative that ever changed something for a small, overlooked community was built by ordinary people who gave what they could and decided that was enough. Your contribution does not just add money. It adds your name to a growing list of people who refused to wait passively. It tells the person who contributes after you that this is real.
You are not too small for this. This was built for exactly you.
For the person who doesn't think of themselves as an activist or a donor.
Maybe contributing to a cause isn't something you've ever really done. Maybe words like "movement" and "community-led initiative" feel like they belong to a different kind of person — someone more outgoing, more comfortable in that space. You're just someone trying to manage a difficult situation as quietly and practically as possible.
That's exactly who this is for. Not the activists. Not the people who are comfortable rallying or making noise. The people who are quietly exhausted. The ones doing the searching at midnight. The ones who have sat in a waiting room and driven home with nothing useful.
You don't have to believe in movements or causes or revolutions. You just have to believe that a well-organised, honest, practical collection of lived experience from real people — available in one place, free, forever — would have made your life even slightly easier when you needed it most.
For the person grieving what has already been lost.
Perhaps you're reading this and thinking about someone you've already lost. A parent. A sibling. Someone who deserved better answers than they got. Someone who spent years searching for guidance that didn't exist yet. And maybe there's a quiet, painful voice saying: it's too late for the person I needed this for. So what's the point?
The point is the next person who is exactly where your loved one once was. Right now, somewhere in the world, a family has just received a diagnosis. They are frightened and disoriented and searching desperately for something solid to hold onto.
Your loss is precisely what qualifies you to make sure the next family doesn't face it the same way. What you give now is not for the past you couldn't change. It is for every future family who still has time to be helped. That is not a small thing. That is the most meaningful thing some of us will ever do.
For the person who wonders if they have anything left to give.
You are already giving everything. Managing symptoms. Adapting. Explaining yourself to people who don't understand. Getting up when your body makes that harder than it used to be. The idea of also being asked to contribute money might feel like one demand too many on a life that is already demanding enough.
But here is what we believe: you are not only someone who needs support. You are someone who has accumulated knowledge, hard-won insight, and a depth of understanding about your condition that no researcher, no clinician, no caregiver — however dedicated — can fully replicate.
A financial contribution, however modest, is one way of saying: I believe this matters enough to make it real. But simply knowing that you exist — that you are out there living this, learning from it, and willing one day to share what you've learned — means you are already part of what we're building. This was always for you.
The short version
Patients and families are generating the most valuable, least used knowledge in healthcare — every single day. No one built infrastructure for it. We are building it now.
We are building the tool that should already exist.
Whatever the amount you step in with, you become one of the heroes who improved the lived experience of potentially thousands of patients and families worldwide.
"No one can do everything. But everyone can do something. Together, we can move mountains."
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